Qualitative researcher & strategic planner
Gus Cruzalegui draws his experience in the qualitative arena from a wide range of product and service categories. With close to 30 years of research and moderating experience, Gus has participated in more than 500 qualitative projects involving general market and multicultural segments throughout the U.S., Europe, Asia, and Latin America.
Gus knows how research insights become the backbone of the strategic planning that drives marketing communications, service applications and product development. As a fully bilingual/bicultural researcher and native Spanish speaker, Gus is also able to effectively adapt to language and cultural nuances in order to fully connect with the segments he studies. French is his third language.
As a researcher, Gus has led a very active and exciting research and strategic planning practice. He also worked in Southern California for several nationally recognized advertising agencies. He is a graduate of California State University, Fullerton, with a degree in Communications/Advertising and a secondary field of study in radio, TV and film.
Some brands he has word with are: Amazon, Google, Facebook, Oracle, Pinterest, FedEx, Schwab, Comcast, Bank of the West, Airbnb, Intuit-QuickBooks, National Grid, Wells Fargo Bank, Walmart, GM, Ford, The California Lottery, among others.