Slide EXECUTE.
DO IT

DEFINITION:

It’s time to teach you the fundamental steps to organize your company. In this program you will discover the material resources you have, you will create the form and strategy in which you will carry out the marketing to publicize your company or business.

Knowing your competition and above all defining your business goals and the numbers you must generate to create a successful and profitable business.

OPERATIONAL ORGANIZATION OF THE COMPANY
• Production or Operational Objectives
• Necessary material resources
• Production or service capacity
• Fixed Assets
• Business location
• Distribution of space

MARKETING
• Products
• Market Research
• ESTABLISH YOUR BUSINESS GOALS
• Analyze your competition and find your competitive advantage.
• Select the right sales channels for you.
• Define your sales process or funnel.
• Elaborate your sales strategy and establish indicators to measure.

DEFINE YOUR BRAND’S DNA
1) Establish the values and purpose that drive your company.
2) Find the relevant messages for your audience.
3) Define your brand personality and communication style.
4) Project the evolution of your brand in the coming years
• Consumer Market
• Competitor Market
• Supplier Market
• Marketing Strategy
• Digital Marketing
– Analyze your target to create a communication strategy.
– Make the most of social networks for your business.
– Create a content calendar
– Learn how to measure the reach and impact of your publications.
– Digital Marketing Strategy

UNDERSTANDING YOUR NUMBER
• Small introduction to finances
• Determine your initial investment budget needs.
• Classify your costs and expenses
• Determine the selling price of your product or service.
• Determine the break-even point of your business.
• Develop an annual budget.

EXECUTE. GO FOR IT. DO IT
All PLANNING AND STRATEGIZING

Sales Skills are Life Skills

In this workshop you will learn to design your own strategy to take a sale from a product to idea.

EXECUTE. GO FOR IT. DO IT
All PLANNING AND STRATEGIZING

Hire the person. Not the resume

Human Potential is the engine that drives any company, it is the most valuable resource it possesses and what will