4 Concepts that will help you communicate like a pro in the business world
- Posted by: Samantha P
- Category: I AM AN ENTREPRENEUR
Did you know that business has a unique form of communication? In most ordinary situations,social interaction is the prime objective of the communication process. But business is different. Mainly because communication in business is dictated by transactions as a prime objective. Not so much interaction. Effective communication in business, therefore, relies on an individual’s ability to communicate in a way that facilitates transactions.
The bottom line is a big deal
“Great communicators in business are viewed as successful individuals by coworkers, and other associates, and customers. Excellent communicators become go-to people in an organization because people equate efficacy with effective communication. Great communicators receive more recognition in their careers.” Explains management Consultant Susan Heathfield.
Here are a few quick tips on how to optimize communication style when doing business
Approach communication from a sales angle
Communication in business has less to do with emotional connection, and more to do with selling something. That is, selling a product, or selling an idea. This is why in order to thrive as a communicator in business, it’s important to have charisma and persuasiveness.
Remember to listen
Even within the context of businesses, communication isn’t a one-way street. It’s a process of intellectual exchange. If you’re involved in communication with a stakeholder in business, don’t forget to listen as much as you talk.
Learn the jargon
Business is a complicated field, with multiple different specialties. Learning the language of business is necessary to demonstrate competence and relatability. If there’s a trendy buzzword being used, learn what it means. If there are acronyms or phrases that apply to certain phenomena, use them in a fluent way.
Persuasiveness is important in business because it leads to financial endorsement. On the other hand. Offensiveness in business is ill-advised because it leads to financial liabilities. Embracing diplomacy reduces the chances that miscommunication precipitates negative or costly financial consequences.
Being a leader involves more than just technical expertise. It’s about having the ability to work sustainably with other people. As well as having an ability to persuade consumers to trust a brand/product. Success in business is difficult, if not impossible to achieve, without strong communication skills.
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