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Did you know that individual colors have specific meanings within the realm of advertising? Not only do colors have meanings, but these meanings can be used to strategically connect with customers psychologically. An effective marketing strategy is one that implements this principle. Particularly when it comes to visual design. When color schemes are used to […]

Thanks to the emergence of the Internet, advertising in business has become more sophisticated than ever.  Gone are the days when the best approach was staging a media blitz through newspapers or TV stations.  Even when it comes to small businesses, modern standards dictate that companies focus on personalized advertising. But… How to start and […]

In 2015, SpaceX and Tesla CEO Elon Musk co-founded OpenAI, a non-profit research company aimed at responsibly advancing artificial intelligence.  OpenAI’s goal is to “advance digital intelligence in the way that is most likely to benefit humanity as a whole.”  This means that the company focuses on developing AI technologies that can be used for […]