Guide: Brand Archetypes

Information

Do you know what archetypes are? Archetypes are categories that follow certain patterns of human behavior.These categories exhibit personality traits that are easily understood—and in the case of brands, by customers and by the companies looking to define their customer audiences.

In this guide, we’ll show you what an archetypes is, the personality and strategy you can use in your brand depending on wich of the 12 archetypes you use or want to use for your business.

Using archetypes for your brand will help you better understand your buyer persona, this will be reflected in more customers and more sales.

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