Small Businesses

Transacting with customers is more than just a matter of exchanging money for goods and services.  Customers are human beings. Which means they have unique and nuanced needs which have to be respected whenever they make purchases.  Big business understands how to cater to these needs using sophisticated methods.  But on the opposite end of […]

So, you’ve been in business for a while, and your operation is a well-oiled machine.  Your revenue’s been growing steadily, and it’s time to think seriously about leveling up.  How do you know whether it’s too soon, or it’s too risky to expand?  This is a fork in the road that every single entrepreneur must […]