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Information Putting together a marketing strategy may sound like something you can only do with a hired expert. But what if we tell you that you can do it yourself through this Masterclass? Only you know what your company needs.
Information The goal is to take a good, hard and honest look at the reality of your business. This discussion will touch on situational analysis, research, strategic planning and branding.
When large corporations want to find customers, they have the luxury of spending millions on sophisticated advertising. Small businesses don’t exactly have this option. Especially when it comes to new companies, or first-time entrepreneurs. But regardless of the finances an enterprise has, it’s still possible to successfully lure customers. Attracting clients is all about calculated, […]
When it comes to choosing marketing strategies, businesses have a tendency to improvise. More often than not, companies broadly reach out to customers with the expectation that their unique products are compelling enough to produce sales. While this is true to an extent, it’s still possible to add sophistication to customer-outreach. One strategy in particular […]
As companies grow and expand, they often find themselves engaging in activities which transcend baseline sales. These additional activities usually take the form of projects. Projects which are meant to achieve all sorts of company-related objectives. When coordinating projects, it’s important to follow a structured plan which maximizes productivity. “Being good at managing projects is […]
When entrepreneurs are in the early stages of forming a company, many tend to make a common strategic mistake. They focus on churning out sales, while neglecting to establish clearly-defined company values. Articulating institutional values is an important procedure in business. Primarily because organizational values instill workers with a shared philosophy. A philosophy which they […]
Location, location, location. This is one of the most infamous mantras in the history of business. And there’s a good reason why. The exact location where entrepreneurs choose to practice their business can mean the difference between profit and loss. Picking the right location should translate into steady traffic, and exponential revenue. But in the […]
Career-success begins with mastering your own attitude. Before you can ever expect to make an impact through work, it’s important to have a mindset that’s inspired by one simple affirmation – ‘I have the power to do great things.’ If you’re trying to leave a lasting professional legacy, always keep your eye on the prize. […]
Any company that doesn’t make use of technology might as well be doing business in the stone age. Because the fact of the matter is that economies today are completely dictated by technology. There isn’t a business in existence that doesn’t depend on computers and the internet to function. Which essentially means that being on […]
There isn’t an entrepreneur on the face of the earth that doesn’t have big dreams. There’s just one problem. Not everyone with big dreams has big money to kick things off. The bad news is that funding entrepreneurship can be an expensive mission. But the good news is that a little ingenuity is all it […]